Guide • Step 2: Getting Found (extra guide)
AI Marketing for Small Business Without Sounding Like a Robot
Use AI to plan, draft and reuse posts and emails in your own voice – and stay on the right side of advertising rules.
Start With a Brand Voice Guide
Give the AI examples of your best real emails and posts, plus words you use and avoid. Ask it to describe your voice, edit that description, and reuse it every time.
A 30-Day Posting Plan
- List the 20 questions customers ask most.
- Have AI draft one short post or email per question.
- Add your own story, photo or local detail to each.
- Schedule, then reuse the best ones as website FAQs.
Reuse Good Ideas, Don’t Mass-Produce
Google’s guidance is that it rewards helpful, people-first content however it is produced, and that using automation mainly to game search rankings breaks its spam rules. Use AI to turn one good idea into several formats, not to publish hundreds of low-value pages.
Keep Claims Honest
The FTC warns businesses against exaggerated or unsupported claims about AI and against fake reviews and testimonials. Don’t let AI invent results, reviews or credentials.
Sources
- Google Search Central, Google Search’s guidance about AI-generated content.
- Google Search Central, Creating helpful, reliable, people-first content.
- FTC, Keep your AI claims in check.
- FTC, Endorsement Guides: What People Are Asking.