Guide • Bonus: Website Checklist
AI for Small Business Websites: What Your Site Needs Now
Make your website clear to customers, Google and AI assistants – and use AI to keep it current.
The Jobs Your Website Has to Do
Answer “Do you do this, here, for someone like me?” in seconds. Show you’re real and trustworthy. Make the next step obvious. AI doesn’t change those jobs – it just raises the bar for clear pages.
Set Up Pages That Help People and Search Engines
- One clear page per main service, with a plain title and main heading.
- A real FAQ section written from actual customer questions.
- The same name, address, phone and hours as your Google Business Profile.
- Pages Google can find and show in search – Google says this is the starting point for its AI features too.
Using AI to Keep Your Site Up to Date
Draft service-page updates, rewrite jargon into plain language, turn emails into FAQ drafts, and write image descriptions – then check the facts and add what only you know.
AI on the Site Itself
A chat helper can help visitors, but only if it’s given accurate information, says that it’s automated, and passes people to a human when needed.
Sources
- Google Search Central, AI features and your website.
- Google Search Central, Creating helpful, reliable, people-first content.